When Is Prime Day 2023? Plus Early Deals, What To Buy This Year

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Get ready to start your shopping engines … because one of the most anticipated shopping events of the year is almost here. We’re talking, of course, about Amazon Prime Day 2023—that exciting, rare, absolutely-can’t-miss-it two-day sale that comes along only once a year. Bigger than Black Friday? Honestly, quite possibly. Skin care, hair products, shoes, dresses, tech—the sky’s the limit when it comes to the deals you can find during this sales event extravaganza.

While we don’t have the official date for this year’s Prime Day sale event, it typically occurs sometime in mid-July. Plus, we do have a host of information to get you ready for the big day.

So, what is Amazon Prime Day, exactly?

Prime Day is a two-day sale that occurs on Amazon every year. You can score incredible deals on all shopping categories across the site, from fashion and beauty to home and tech. We’re talking thousands of offers you won’t find anywhere else, and only for 48 hours. The sale isn’t necessarily available exclusively to Amazon Prime members, but many of the deals won’t appear to you unless you’re a member—so if you still haven’t joined, now’s the best time to sign up (a 30-day trial is free, and after that, it’s $15 a month).

And since Amazon Prime offers perks like free two-day shipping, or in some cases even free overnight shipping, you sure don’t have to wait long for those purchases you make during Prime Day—as well as the rest of the year.

When is Amazon Prime Day?

Amazon hasn’t officially released the dates of Prime Day 2023, but if past years are any indication, the sale is typically in mid-July and lasts for two days. (For example, last year Prime Day was July 12-13, so you should expect it around the same time.) Amazon’s 29th birthday actually falls on July 12, so we’re guessing they’ll want to celebrate with some big deals this year before they hit the big 3-0.

What are the best things to buy on Prime Day?

We know, we know—you’re waiting on pins and needles for the best Amazon Prime Day deals for 2023. (We’re right there with you!) While the deals haven’t officially been announced yet, Amazon has already launched some early sales and savings across multiple shopping categories. Think fashion, beauty, electronics, tech, home, kitchen …. you name it, there’s a category and a sale within it. It’s a great opportunity to pick up items that typically don’t go on sale, or have steeper discounts than other times of the year—think brands like Ray-Ban, or items like blow-dryer brushes and gel manicure sets. There are even discounts to different Amazon subscription services like Kindle Unlimited and Audible.

Early deals for Amazon Prime Day

While we know thousands of deals are yet to be announced, we already scoured the site in search of some early sales. These are a few of our favorite items on sale now:


Teva, Midform Universal Sandals, $40 (normally $60)

Ugg, Dakota Slippers, $74 (normally $109)

7 jeans

7 for All Mankind, Boyfriend Jeans, $111 (normally $199)

EZBasics, Ionic Face Steamer, $30 (normally $46)

Sea-Maid, Plumping Lip Oil, $8 (normally $14)

le creuset

Le Creuset, Enameled Cast Iron Dutch Oven, $370 (normally $460)

Dolce Vita, Indy Flat Sandals, $48 (normally $75)

physicians formula

Physicians Formula, Organic Wear Dewy Blush Elixir, $10 (normally $14)

ASTR The Label, Chrisley Dress, $125 (normally $148)

Rosyclo, Cloud Slippers, $20 (normally $40)

apple airpods pro 2 gen

Apple, AirPods Pro 2nd Generation Wireless Earbuds, $200 (normally $249)

Ray-Ban, Mirrored Aviator Sunglasses, $132 (normally $188)

What to expect from Amazon Prime Day 2023

Honestly? Deals, deals, and more deals! This is the one of the best times all year to stock up on your favorites or finally purchase those items you’ve been waiting to try.

Be sure to download the app (from the Apple Store or Google Play) , and allow notifications if you want first access and dibs to the best deals.

Amazon Prime members also usually see even deeper discounts and exclusive, subscriber-only sales, so becoming a member is basically a no-brainer. A monthly Prime membership is $14.99, or you can purchase an annual membership for $139. If you aren’t already an Amazon Prime member, you can sign up for a free 30-day trial here.

Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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