HelloFresh Vs. Purple Carrot: Which Meal Service Is Best?

One thing to love about this plant-based delivery service is the easy-as-(vegan)-pie signup experience. You’ll first set up an account for the weekly meal kit subscription service and select a category preference for recipes. You can choose between high-protein meals which have at least 20 grams of protein per serving, low-prep meals which are designed to use fewer pots and pans, gluten-free, and “no preference” (a great choice if you’re up for anything).

Next, you’ll choose the number of meals you want each week and whether you’d like two or four servings per meal. While the serving sizes aren’t customizable for households of odd numbers, we’ll often plan ahead to have leftovers for the next day. At checkout, your cart is based on the number of meals and serving size you’ve selected.

For the first week of your subscription, Purple Carrot will recommend meals based on your provided preferences. From there, you can select meals from a list of options. Each meal notes dietary preferences such as gluten-free, soy-free, or high protein. Prep time and calories will also be displayed.

Every week features eight rotating dinner recipes, plus options for breakfast, lunch, and snacks. On busier weeks, you can opt to receive prepared meals or frozen meals instead of the meal prep kits. Since Purple Carrot is a weekly subscription service, you’ll pay per week—and you can pause or cancel your subscription at any time free of charge.

Read our detailed Purple Carrot review here.

A few sample menu items:



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